Advertising a small business today is a difficult task. As it stands, even small business is competing on a global scale. When it comes to tourism this is definitely true. All riders, my self-included, are looking for the next place to ride and the best company to work with. This makes motorcycle travel events a valuable and necessary resource to meet new riders. In previous years, we participated in Overland Expo in the USA. Despite the small moto vendor area there, we found many new riders interested in coming to Patagonia and using us to make their Patagonia ride dream come true. But this event while big was much more 4wd focused and more gear related than travel focused.
Some may recall The Overland Magazine article about our Carretera Austral Tour. It was a big step forward for our business and was valuable validation for us. It demonstrated that we could organize and execute a big tour with our model of creating a strong team-focused ride. I was eager to get a copy of the magazine after it was published, as it highlighted something I had envisioned and worked hard to create. On the back cover of the magazine was an ad for The Overland Event in the UK in 2019. This was the premier Moto Travel Event in the UK created by the same mad scientist of the magazine, and it was a 100% Moto Travel event. That meant no trucks, just dedicated motorcycle riders who have and will travel to new parts of the world to ride. I fired off an email to get more information, and the next thing you know, we were organizing logistics to ship our business banners, printing new flyers and buying plane tickets to the UK to put Chile and Patagonia in the spotlight.
The Overland Event was a fantastic venue and a great opportunity for us to expand our presence in the Moto world and to meet the UK rider base. The event was a good size, and everyone was very approachable. There were many authors at the event who have a long list of travel achievements. Some we had met in the past and some we met for the first time. I was fortunate enough to participate in the South American Question and Answer panel. I, along with three other very well-traveled riders, gave the latest advice and information about what it is like to ride in South America. The Overland Event is absolutely THE event to attend in the UK if you are interested in moto travel. The collective talent and knowledge there was astounding, and I highly recommend it for any rider with future travel goals. Find out more here https://overlandevent.com/
As always, if riding in Patagonia is on your bucket list, let us know how we can help and let’s make that ride come true! Stay tuned to this blog because I will be talking about a new product we will be using here in Patagonia which was a direct result of attending The Overland Event.
Some may recall The Overland Magazine article about our Carretera Austral Tour. It was a big step forward for our business and was valuable validation for us. It demonstrated that we could organize and execute a big tour with our model of creating a strong team-focused ride. I was eager to get a copy of the magazine after it was published, as it highlighted something I had envisioned and worked hard to create. On the back cover of the magazine was an ad for The Overland Event in the UK in 2019. This was the premier Moto Travel Event in the UK created by the same mad scientist of the magazine, and it was a 100% Moto Travel event. That meant no trucks, just dedicated motorcycle riders who have and will travel to new parts of the world to ride. I fired off an email to get more information, and the next thing you know, we were organizing logistics to ship our business banners, printing new flyers and buying plane tickets to the UK to put Chile and Patagonia in the spotlight.
The Overland Event was a fantastic venue and a great opportunity for us to expand our presence in the Moto world and to meet the UK rider base. The event was a good size, and everyone was very approachable. There were many authors at the event who have a long list of travel achievements. Some we had met in the past and some we met for the first time. I was fortunate enough to participate in the South American Question and Answer panel. I, along with three other very well-traveled riders, gave the latest advice and information about what it is like to ride in South America. The Overland Event is absolutely THE event to attend in the UK if you are interested in moto travel. The collective talent and knowledge there was astounding, and I highly recommend it for any rider with future travel goals. Find out more here https://overlandevent.com/
As always, if riding in Patagonia is on your bucket list, let us know how we can help and let’s make that ride come true! Stay tuned to this blog because I will be talking about a new product we will be using here in Patagonia which was a direct result of attending The Overland Event.
Ted Simon and myself talking about his moto which he circumnavigated the world on in 1973. After which he wrote Jupiter's Travels, one of the most celebrated motro travel books ever written.
RSS Feed
